Last night, Nivea launched a new campaign called "The Million Moments of
Touch." Rather than pushing a new product, they're pushing a new
lifestyle: they want you to get off of the internet and go hug someone,
or kiss them, or ... well, you get the idea. To kick off the campaign,
they brought out celebs: first, Dr. Drew (to talk about scientific studies relating to the power of touch) and Rebecca Romijn and Jerry O'Connell
(to talk about the products and to stroke each others' hands awkwardly
while talking about how important it is for couples to touch).
Tuesday, February 7, 2012
In Valentine's Day Fun, Nivea Launches Campaign to Get People to Touch Each Other More
Last night, Nivea launched a new campaign called "The Million Moments of
Touch." Rather than pushing a new product, they're pushing a new
lifestyle: they want you to get off of the internet and go hug someone,
or kiss them, or ... well, you get the idea. To kick off the campaign,
they brought out celebs: first, Dr. Drew (to talk about scientific studies relating to the power of touch) and Rebecca Romijn and Jerry O'Connell
(to talk about the products and to stroke each others' hands awkwardly
while talking about how important it is for couples to touch).
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